Your Privacy
Is Our Priority
At Vivid, we believe your memories are sacred. This policy explains how we collect, use, and protect your information.
Last updated: January 2025
Information We Collect
We only collect information necessary to provide you with the best photo organization experience:
- Photos and metadata: Images you choose to upload and their associated metadata (date, location, camera settings)
- Account information: Email address, display name, and profile picture
- Usage data: How you interact with the app to improve our AI and user experience
- Device information: Basic device and app version information for support purposes
How We Use Your Information
Your information is used exclusively to:
- Organize and curate your photos using AI technology
- Enable social features like album sharing
- Provide customer support and app improvements
- Ensure app security and prevent abuse
We never sell, rent, or share your personal data with third parties for marketing purposes.
AI Processing and Privacy
Our AI photo analysis happens in multiple ways to protect your privacy:
- On-device processing: Face recognition and basic photo analysis happens locally on your device
- Encrypted cloud processing: Advanced AI features use encrypted data that cannot be viewed by our team
- Anonymous analytics: We may analyze aggregated, anonymized usage patterns to improve our AI
Data Security
We protect your data with industry-leading security measures:
- End-to-end encryption for all photo uploads
- Secure cloud infrastructure with regular security audits
- Limited access to your data by authorized personnel only
- Regular security training for all team members
Sharing and Social Features
When you use social features:
- You control what photos and albums you share
- Shared albums are only visible to people you invite
- You can revoke access to shared content at any time
- Friends cannot see your private photos or albums
Data Retention
We keep your data only as long as necessary:
- Active account data is retained while your account is active
- Deleted photos are permanently removed within 30 days
- Account deletion removes all personal data within 90 days
- Anonymous usage analytics may be retained longer for product improvement
Your Rights
You have the right to:
- Access all data we have about you
- Correct any inaccurate information
- Delete your account and all associated data
- Export your photos and albums
- Opt out of optional data collection
Children's Privacy
Vivid is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us immediately.
Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any material changes via email or in-app notification. Your continued use of Vivid after such changes constitutes acceptance of the updated policy.
Contact Us
If you have any questions about this privacy policy or our data practices, please contact us:
- Email: privacy@vivid.app
- Mail: Vivid Privacy Team, [Address]