Privacy Policy

Your Privacy
Is Our Priority

At Vivid, we believe your memories are sacred. This policy explains how we collect, use, and protect your information.

Last updated: January 2025

Information We Collect

We only collect information necessary to provide you with the best photo organization experience:

  • Photos and metadata: Images you choose to upload and their associated metadata (date, location, camera settings)
  • Account information: Email address, display name, and profile picture
  • Usage data: How you interact with the app to improve our AI and user experience
  • Device information: Basic device and app version information for support purposes

How We Use Your Information

Your information is used exclusively to:

  • Organize and curate your photos using AI technology
  • Enable social features like album sharing
  • Provide customer support and app improvements
  • Ensure app security and prevent abuse

We never sell, rent, or share your personal data with third parties for marketing purposes.

AI Processing and Privacy

Our AI photo analysis happens in multiple ways to protect your privacy:

  • On-device processing: Face recognition and basic photo analysis happens locally on your device
  • Encrypted cloud processing: Advanced AI features use encrypted data that cannot be viewed by our team
  • Anonymous analytics: We may analyze aggregated, anonymized usage patterns to improve our AI

Data Security

We protect your data with industry-leading security measures:

  • End-to-end encryption for all photo uploads
  • Secure cloud infrastructure with regular security audits
  • Limited access to your data by authorized personnel only
  • Regular security training for all team members

Sharing and Social Features

When you use social features:

  • You control what photos and albums you share
  • Shared albums are only visible to people you invite
  • You can revoke access to shared content at any time
  • Friends cannot see your private photos or albums

Data Retention

We keep your data only as long as necessary:

  • Active account data is retained while your account is active
  • Deleted photos are permanently removed within 30 days
  • Account deletion removes all personal data within 90 days
  • Anonymous usage analytics may be retained longer for product improvement

Your Rights

You have the right to:

  • Access all data we have about you
  • Correct any inaccurate information
  • Delete your account and all associated data
  • Export your photos and albums
  • Opt out of optional data collection

Children's Privacy

Vivid is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us immediately.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes via email or in-app notification. Your continued use of Vivid after such changes constitutes acceptance of the updated policy.

Contact Us

If you have any questions about this privacy policy or our data practices, please contact us:

  • Email: privacy@vivid.app
  • Mail: Vivid Privacy Team, [Address]